According to recent industry data, 6 billion SMS texts are sent each day in the United States. Many of those are between businesses and the people they serve, including medical practices. Is your dental practice using text messages to connect with patients yet? Here's why you should be.
Text messaging for dentists is simply using a software program to automatically send texts to patients to confirm appointments, notify them of specials, send helpful tips, and more.
Dental technology continues to grow exponentially every year, and patients are looking for a more forward-thinking experience when they visit the dentist. Text messaging can help enhance the approach of your practice and streamline internal processes.
Today's society is moving primarily toward text-based communications. Phone calls are often screened or even completely ignored if the telephone number isn't recognized. Sending a text is a non-threatening way to connect with your patients, allowing them to communicate with your office quickly and easily. In this way, texts are another way you can show your patients that you care about their comfort and convenience.
There are many benefits of using automated text messaging software. Your office can:
If patients aren't experiencing dental issues, they may let months or even years lapse before they book their next appointment simply because they've forgotten. Text messaging can allow your office to automatically remind patients when it's time to book their annual exam or six-month cleaning (without using valuable administrative staff).
Text messages can also be sent to remind patients of their appointment a day or two before, which helps to reduce your no-show rate. You can book and keep more appointments without devoting additional time and effort on phone-based confirmations.
It's important to keep your patients engaged with your office in between appointments. This helps patients to learn how to incorporate healthy oral care habits into their daily lives while allowing you to have an ongoing conversation with them about the importance of good dental health.
Use text messages to send your patients quick tips and interesting information about topics that are important to them. For example, you could send a text saying "Did you know? Using floss sticks can spread bacteria from one area of the mouth to another, causing infection. Here's a video on how to use traditional floss quickly and easily."
Text messages make it easier than ever for patients to reach out to your practice. Patients can reply to your confirmation of their upcoming dental appointment by simply texting back a Y or an N, and the software will add the N responses to a call list where your staff will later call them to reschedule.
Patients can also send quick questions to staff about appointments or request a call from hygienists or associates regarding more in-depth matters like asking about ongoing dental pain, tooth sensitivity after a procedure, signs of infection, and other significant dental issues.
Combining text messaging with other ads can be a particularly effective form of advertising for your dental practice. For example, perhaps your office launches a commercial advertising a discount on teeth whitening services during prom and wedding season. Existing patients could receive a follow-up text reminding them about the deal, increasing their engagement with your practice. Get creative with how you combine texts with your current marketing campaigns to help maximize your reach.
If you're ready to take the next step and start communicating with your patients via text, here are a few tips:
While the process of implementing new text messaging software can seem like a hassle, once it's set up, the time and money you'll save may be worth the initial investment of effort.
Treloar & Heisel is a premier financial services provider to dental and medical professionals across the country. We assist thousands of clients from residency to practice and through retirement with a comprehensive suite of financial services, custom-tailored advice, and a strong national network focused on delivering the highest level of service.
Treloar & Heisel and Treloar & Heisel Risk Management are divisions of Treloar & Heisel, LLC.
Insurance products are offered through Treloar & Heisel, LLC.
Treloar & Heisel, LLC. and its divisions do not offer information technology, marketing, or legal advice. Please consult a professional concerning these topics.